PLATINUM !!!

Why is platinum considered so exceptionally valuable and precious compared to other metals?

Just like gold or silver, platinum too is a noble metal, which means it is non-reactive and does not corrode. But apart from that platinum has some truly extraordinary qualities, that set it apart - making it one of a kind and a precious metal that’s quite beyond compare.

Platinum is rare : Making it more precious, exclusive than most other metals.

Platinum is actually not native to earth. It is literally a gift from the heavens, a precious metal of wonder. It’s story began over two billion years ago when a meteorite shower hit earth and left traces of precious platinum behind. It is 30 times rarer than gold, available in limited quantities is found in select locations around the world. This makes platinum rare & sought after.

Platinum is eternal: Making its jewellery last beyond a lifetime.

Platinum is a denser metal than others, even gold and that is what makes it stronger and long lasting. It’s what makes it eternal – because its density ensures that platinum wears down at a much slower rate than other metals. When other precious metals get scratched, tiny, microscopic pieces of metal flake away. When platinum is scratched, the metal is not lost, it just moves aside getting displaced. Making it truly resilient unlike others, the perfect lifetime companion.

Another benefit of this density is platinum’s exceptionally secure grip on any precious stone set within it. Platinum hence safeguards the beauty of your jewellery for a lifetime. Which is why platinum is the preferred metal for all high value jewellery, the biggest diamonds in the world – Hope diamond, or even the Kohinoor is set in platinum.

Platinum is naturally white in colour: Ensuring its jewellery never changes or loses colour.

Another remarkable aspect of platinum is its natural white colour. Unlike other metals, platinum’s natural white, is the only true white – it never fades, changes colour or tarnishes keeping the jewellery looking the same way you first set your eyes on it. Platinum’s true white enhances the appearance of gemstones, too. From rubies to emeralds to sapphires, coloured gemstones appear more vibrant when they are secured in platinum.

In fact a tell-tale sign of a well-loved platinum piece is a patina — a satiny finish on the surface of the piece that has been developed over years of wearing the jewellery.

And that is not all, platinum is also hypoallergenic making it a safer choice for sensitive skin.

All these factors combine to make platinum simply amazing and more valuable as a precious metal!